Max Mara


MAX MARA


In 1951, Achille Maramotti, freshly graduated in law, decided to dedicate himself to haute couture; a family passion passed down from his great-grandmother Marina Rinaldi, who in the late nineteenth century operated a luxury fashion house in the heart of Reggio Emilia.

His desire was to produce high-quality manufactured women's clothing. This was a somewhat avant-garde idea in the Italy of the time, where fashion was still an exclusively hand-crafted activity.

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Max Mara
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cashmere

Only at the beginning of the last century in France, cashmere was used initially for underwear. In the 20's COCO CHANEL and JEAN PATOU showed the world how such inimitably beautiful cashmere knitwear could be done. Thus, the cashmere knitwear industry began at its highest level. This is how cashmere fibers’ triumph began. Italian spinning mills were especially distinguished for the purity, uniformity and fineness of the fiber they spun. It was the excellent water quality of these regions that made the difference and is still so today.

Why a Cashmere product is so valuable depends on many factors. Apart from selecting the best yarn, a factor which determines the price of cashmere products is also the uniqueness and scarcity of the raw material, because only about 5% of annual fiber production accounts for wool, animal hair and silk. Cashmere goats ship yearly only about 5 500 tonnes worldwide. Just by this you can tell that not everything which is called cashmere is cashmere, because the quantity of cashmere knitwear on the market exceeds the theoretical amount. High-quality conditions determine the value of cashmere yarn: The length of the fiber - The fine undercoat of the cashmere goat is the raw material from which such a cashmere yarn is made.

Copyright ; Kimberly Limited 2015

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